Natural morality is based upon the concept/principle that individuals are born Selfish, S, but mature from being Personally Selfish, PS, to being Socially Selfish, SS.

PS: Personal Selfishness = Seeking to achieve one’s desires and to maximize one’s happiness without regard for/consideration of the desires and happiness of other people.

PSP: Personally Selfish Person = An individual who is observed to seek to achieve his desires and to maximize his happiness without regard for the desires and happiness of other people.

SS: Social Selfishness = Seeking to achieve one’s desires and to maximize one’s happiness with regard for/consideration of the desires and happiness of other people by negotiating and seeking to achieve common desires with other people.

SSP: Socially Selfish Person = An individual who is observed to seek to achieve his desires and to maximize his happiness with regard for/consideration of the desires and happiness of other people by negotiating and seeking to achieve common desires with other people.

Thus, there is a sequence of the development of natural morality:

1. The individual is born S, Selfish.

2. The individual becomes PS, Personally Selfish.

3. The individuals learns to become SS, Socially Selfish.

What are the standards for judging who is PS/PSP and who is SS/SSP?

1. PSPs are characterized by what they say and do: PSPs refuse to negotiate and achieve common desires with other people and thereby prove that they do not consider the desires and happiness of other people.

2. SSPs are likewise characterized by what they say and do: SSPs choose to negotiate and to seek to achieve common desires with other people and thereby prove that they do in fact consider the desires and happiness of other people.

The determination of who is PS/PSP and who is SS/SSP is made by observation over periods of time. Where individuals may at times be PS or SS it is the longterm preponderance of either PS or SS behavior that determines if or not his personal nature is PS or SS.